Mahindra Theme Song Live Young Live Free Mp3 Download
- Targeting the young and spirited, Mahindra ‘Live Young, Live Free’ advertisement campaign was first launched back in 2012. Beautifully depicting the spirit of freedom and adventure, Mahindra.
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Watch this magnum opus from Mahindra that celebrates the eternal quest for freedom. Live Young, Live Free. For we are the Living.
A new brand campaign showcasing all of Mahindra Automotive's utility vehicles is currently getting clicked and shared in good measure on social media. The 'Live young, live free' campaign, which underlines Mahindra’s leadership in the utility vehicles segment, has been created by Interface Communications.
Mahindra Theme Song We Live Young We Live Free Mp3 Download
Robby Mathew, national creative director of the agency, explained that while there have been campaigns for the individual brands earlier, this is the first brand film for all Mahindra utility vehicles. On the campaign idea, he said, 'At one level, the communication task was to depict the omnipresence of Mahindra, being a market leader in the segment, so it's quite a 'scale' film. On an emotional level, the basic proposition was freedom.
We all dream of going away from the things that hold us back, to do things that we have always wanted to do, and see places that we have been visiting in our minds for years. Mahindra’s rugged vehicles have the ability to take us away - to take us there - to set us free. Set against the backdrop of India’s humbling, awe inspiring landscape, the film is a call to action, an invitation to set yourself free.' On the creative execution, Mathew revealed that the film took three months to make, including pre-production.
Directed by Prakash Varma of Nirvana Films, it's been shot in locales as diverse as Ladakh and Kerala. A heli-cam was used for the shot where the vehicles are shown making their way through foliage.
The track is a fresh composition by Mikey. A shorter edit of the two-minute film will be on air soon, and digital initiatives have been planned as part of the campaign. Credits: Client: Mahindra Automotive Chief marketing officer: Vivek Nayer Creative agency: Interface communications National creative director: Robby Mathew Writer: Robby Mathew Servicing: Joe Thaliath, Shireen Cama, Nandita Raye, Ashwin Dsouza, Films: Alpa Jobalia, Ganesh Iyer Production house: Nirvana Films Director: Prakash Varma.
The all-new Live Young, Live Free app from Mahindra is a first-of-its-kind mobile app that has been designed just for road trip lovers. You can through user-reviews and expert-suggestions to experience those hidden jewels along the way. Utilities like the Travel Checklist make sure you’re always adventure-ready.
While features like the SOS button and Vehicle Locator make you worry less and enjoy more. Have more fun on the road with real-time updates on interesting places to visit, great food to eat and cool things to do.
And share your experiences with friends and other roadies just like you by simply uploading images or videos. With the Live Young Live Free app you join a special league of road trippers. Cover more kilometers, share more experiences and help others plan their road trips and the app rewards you with points. Csi bridge manual. Go ahead and download the app!
The open road beckons. Live Young, Live Free.